Itransition.com site update
In 2017 Itransition site had content strategy change and massive redesign. I assisted here and there during this project: to copywriters with editorial, to designers with illustration templates and schemes, to managers with results’ assessment. In the end I devised a detailed prototype of the main page, that went straight to production without any major changes.
Itransition is selling services that one can’t touch or take picture of. In previous version of the site such abstractions were communicated by massive texts and complex schemes. I proposed my colleagues to illustrate the result, that benefits the client without describing concepts and technical terms.
Completing of the project was obstructed by disagreements of management and designers, which could not draft appropriate main page. In the end I suggested a design that satisfied every party — my mock-up got in production unaltered.